Greetings! Welcome to Bolero Innovations! We innovate for your business!!
I observe most web sites are stuck back in the late 90's. Most don't have relevant content, and many lack the functionality and content visitors are seeking, plain and simple. Here are some thoughts on the importance of keeping your web site current with blog articles (such as this one), and of course employing a content management system that is a breeze to use (such as the one used for this site--which is called "Joomla").
Content? Who wants to write articles for their web site?
As a business owner, you should (or at least have someone else--another service Bolero provides, by the way). Writing articles for your web site is a form of blogging. Blogs are increasingly more important to building traffic on web sites because they provide content for search engines and show customers you are relevant, and have current knowledge about the issues of your given industry. Many people are intimated by the idea of blogging. How do I start? What do I have to know? Good news: the day has come where you simply need to know how to login, type, and click a submit button to publish an article to your web site. Bolero builds such automated web sites to allow you to do just that. In fact you can even publish articles to your web site from your email!
How is this possible? Content-management based web sites. The Bolero web site is built on a powerful content management framework that allows us to easily add new articles by simply logging in, starting a new article and publishing.We can do the same for your web site, and you might be pleasantly surprised at how low the cost is!
Functionality rules
One of the things that makes Bolero a special company is our steadfast focus on function over form when we design web sites. One of the first questions we ask our prospective clients when we evaluate an existing web site is: "What can your customers DO on your site?" or "What do you want them to be able to do?" The answer is typically something like: " Email us.. download an application...view our brochures.." I'm here to tell you: That doesn't cut it anymore on the web--not if you want to be competitive. People want automated processes, click, click, click action! They want answers and they want them now. Live chat support is one VERY effective way to do that. We are expert chat integrators and can help you get your customer services ONLINE where they need to be.
Seizing an opportunity
Many business owners have a lot of ideas about their web site and what it SHOULD do, but they never get around to doing it. Don't let theat happen to you. Seize the moment. Build a professional online presence. This is where we come. You need an seasoned professional to help you navigate the web and choose the tools that are the easiest for you to use, and will be most conducive to your web site's growth. We have 13 years of experience building webs, and we are uniquely qualified to do what most web design firms can't: drive traffic to your site and genuinely help you grow your business through online business automation.The ROI will be there... will your business?
mj
Copyright 2009, Bolero Innovations Inc